13,500 medical graduates trust USMLE Sarthi to help them match into US residency programs. Their students have been placed at Harvard, Mount Sinai, and Central Michigan. They've matched 500+ doctors. Their reputation is spotless. Their website told a different story. Built on Weebly using HTML table layouts, the site felt like 2010 cluttered navigation with 13+ items, 8 competing CTAs fighting for attention on every page, pricing scattered across 4 separate pages, and zero mobile responsiveness. The most persuasive content (500+ matched students, world-class hospital partnerships, real testimonials) was buried under layers of noise. The result? Students who found Sarthi through referrals were converting. Students who found them through the website were bouncing. I led the complete redesign. Not a visual refresh a structural rethinking of how 13,500 users navigate, evaluate, and decide to invest $1,399–$2,699 in their medical career. My approach: I audited the full existing site (30+ pages), analyzed 5 competitor platforms, mapped the primary user journey, and identified that the core problem wasn't design it was clarity. Every design decision that followed was built around one goal: get a stressed medical student from "I'm confused" to "I'm ready to talk to someone" with the fewest possible clicks.